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Design and themes

A gallery's look is built on the Layout tab from four independent controls: Cover layout, Typography, Colors and Grid. There is no list of preset themes to pick from. You combine the four, and the combinations are what make galleries look different from each other.

On a wide screen the real gallery previews beside the controls, with desktop and mobile preview buttons under it. Changes save on their own a moment after you stop clicking, and the preview reloads to match.

The cover image​

The card at the top of the sidebar, under Cover Image, is your cover. Click the pencil on it and Choose cover image offers two routes:

  • Pick from gallery, which opens Select cover, a full-screen view of every photo in the gallery.
  • Upload from your device, for a cover that is not one of the delivered photos. JPEG, PNG, WebP, AVIF or GIF, up to 5 MB.

The second button on the card opens the focal point picker. Set the focal point on the part of the image that matters. That part then survives the crop on every screen shape and every cover layout. Worth doing whenever a face sits near an edge.

You can also set any photo as the cover from its ⋯ menu in the Chapters tab.

Cover layout​

How the opening screen presents your cover image. Fourteen options, each shown as a small preview tile:

Frame · Folio · Window · Qatar · Outline · Editorial · Postcard · Exhibit · Showcase · Split · Fade · Grand · Spine · Proof

They differ in how much of the image you see, where the title sits, and how heavily the image is framed. New galleries start on Frame.

Try a few with your actual cover image. A layout that suits a wide landscape can ruin a tight portrait. Watch the mobile preview too.

Typography​

Fourteen sets, each pairing a heading and a body face. Every tile shows the set's name in its own heading face, so you are looking at the type itself rather than a label.

SetFeel
VogueHigh fashion
SerifClassic and literary
Bodoni ModaSculpted and poised
Pinyon ScriptRomantic calligraphy
RefinedQuiet luxury
TimelessLight and airy
EditorialMagazine italic
Josefin SlabAiry geometric serifs
ModernSophisticated and spaced
SyncopateWide architectural letters
WarmSoft and organic
SansClean and quiet
StatementBold and modern
Instrument SerifExpressive and intimate

New galleries start on Refined. Pick one and stay with it across your galleries, so your deliveries look like a set.

Colors​

Nine color sets:

Porcelain · Champagne · Blush · Sienna · Dune · Sage · Eucalyptus · Harbor · Onyx

New galleries start on Porcelain, which is plain white. Onyx is the dark one: it makes color-rich images sing, and it can overwhelm delicate ones.

A quiet set almost always serves the work better than a strongly colored one. It leaves the photographs as the loudest thing on the page.

Grid​

How the photos are laid out, with two controls:

  • Image size: Regular or Large
  • Spacing: Tight or Relaxed

New galleries start on Regular and Tight. Large with relaxed spacing gives each photo room and suits a curated set. Regular and tight suits a big delivery where the client is scanning for what they want.

Putting it together​

Start with the defaults, which are deliberately quiet, then change one thing at a time and look at the result.

Here is an approach that works for most people. Pick a color set and a typography set you will use for every gallery, and vary only the cover layout to suit each cover image. That gives you a house style people recognize, without redesigning every delivery.

Previewing​

The panel beside the controls is the real gallery, so it is a fair preview. Switch it to the mobile view before you sign off. Most clients open galleries on a phone, and a cover layout that is magnificent on a laptop can put the title over a face on a narrow screen.

For the full experience, including the access screen and the action bar, use Preview in the gallery header. That opens the live gallery in a new tab with a thin bar at the top reminding you that you are viewing as the owner.